DYXY Cosmetics is a Bumiputera-owned company that is in the business of cosmetics. The company is based in Kuala Lumpur and began its operations in January 2017. DYXY Cosmetics was founded by En Shah Hafiz and Pn Dyana Roslan also known as Lady D. With affordable elegance as a concept, the business has expanded and to date has stockists and distributing agents throughout Malaysia.

To date, DYXY Cosmetics have produced various cosmetic products such as the BC Cream, Brush, Mascara and Lipsticks. Among the benefits of using DYXY Cosmetics is that it does not only beautifies its users, it also helps with remedying facial skin problems. Through an exclusive approach, DYXY Cosmetics constantly plans and implements various activities and initiatives for its distributors. This is to ensure each distributor can stay competitive within the regional level as well as at the international level. Hence, in tandem with the company’s vision and mission, DYXY Cosmetics truly believes that as a local product brand, it has the capacity and capability to reach a wider global market whilst inspiring collaborative efforts for one another.

Shah Hafiz
CEO DYXY Cosmetics

Shah Hafiz is a very talented youth and highly experienced in finance, management, corporate strategy and strategic business development. He began his career as a financial consultant at Takaful Ikhlas and after 5 years, he ventured on his own. At 23, he started his own business trading in importing and supplying latex as well as in the food and beverage industry. During his venture, he became the youngest importer for FELDA and MARDEC for more than three years. Likewise, he was also involved in the export business; supplying food to Indonesia, Singapore, Thailand, United Kingdom, Belgium, Iran and China.

Shah Hafiz
CEO DYXY Cosmetics

Shah Hafiz is a very talented youth and highly experienced in finance, management, corporate strategy and strategic business development. He began his career as a financial consultant at Takaful Ikhlas and after 5 years, he ventured on his own. At 23, he started his own business trading in importing and supplying latex as well as in the food and beverage industry. During his venture, he became the youngest importer for FELDA and MARDEC for more than three years. Likewise, he was also involved in the export business; supplying food to Indonesia, Singapore, Thailand, United Kingdom, Belgium, Iran and China.

Dyana Roslan
Founder DYXY Cosmetics

As beauty graduate from one of the beauty colleges in Kuala Lumpur, Dyana Roslan also known as Lady D, is the founder of DYXY Cosmetics. Apart from this, she also continued her studies in Business Administration in Universiti Teknologi MARA (UiTM Segamat). Her love and passion in beauty and business began in her younger years. As a beauty expert for 11 years, she is laden with knowledge and experience in the cosmetics industry. Her genuine love for beauty inspired her to produce quality and affordable cosmetic products for every women in the world

Dyana Roslan
Founder DYXY Cosmetics

As beauty graduate from one of the beauty colleges in Kuala Lumpur, Dyana Roslan also known as Lady D, is the founder of DYXY Cosmetics. Apart from this, she also continued her studies in Business Administration in Universiti Teknologi MARA (UiTM Segamat). Her love and passion in beauty and business began in her younger years. As a beauty expert for 11 years, she is laden with knowledge and experience in the cosmetics industry. Her genuine love for beauty inspired her to produce quality and affordable cosmetic products for every women in the world